Daily Mortgage Gazette

Real Estate Agents, keep your eye on this evolving conversation. Many believe that Fannie Mae and Freddie Mac are not long for this world in their current incarnation. There are 3 most likely scenarios being tossed around:

1.  Privatizing, basically selling both Fannie Mae and Freddie Mac.

2.  Privatizing them both with government regulation as a hybrid private, public entity. 

3.  Or limiting Fannie Mae and Freddie Mac to only low income borrowers.

Watch this video as CNBC’s Steve Liesman looks into what a world without Fannie Mae and Freddie Mac would look like.

Is the American Dream…..still….’to own a home’? How long lasting will the negative memories of this housing crash last?Check out this CNBC video that does a great job of explaining the history (mostly political) of the idea that owning a home is part of ‘The American Dream’

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Barbara Desoer, Bank of America home loans president, on a new program aimed at helping homeowners with underwater mortgages.

Some of the best marketing strategies also happen to be some of the simplest and cost effective to implement, especially when they provide leverage.  After Leslie McDonnell receives an email follow-up from a showing agent, she replies to that agent and blind copies her seller.  Don’t let the simplicity of this strategy fool you because when you think about it, the multiplier effect of that one email:

•Overcomes any objections from the showing agent
•Communicates to her Seller that she is working hard behind the scenes to sell the property
•Cross-promotes another one of her listings which, in turn, could generate a sale
•Shows that “other” Seller how she uses her existing inventory to cross-promote
•Has now effectively communicated with three people in one email … what a time saver!

Is this a strategy that you can apply in your real estate practice?  Give it a try and let us know how it works for you.

Barry Habib, chairman of Mortgage Success Source, talks about what consumers should be looking for in the housing market today.